Bringing the puzzle to life
Once Sarah and Geoff are 100% satisfied with the outline of the illustration, Geoff can start the labourious and time-consuming task of “colouring in”. He uses specialist artists pens and inks to add colour to the illustration. Every WHAT IF? image for both the box and each individual puzzle has to be done by hand, and is an original, one off, piece of art when complete.
Geoff starts by creating an outline with black ink and leaves this to dry overnight. Only when the black has dried completely can Geoff add the colour, slowly building it up layer after layer until he is happy with the combinations. He usually starts at the top of the canvas and works his way down to avoid the risk of smudging the ink with his arm.
The “colouring-in” process can take several weeks, and it is always worth the wait. When Sarah finally gets the call from Geoff to announce that the artwork is finished, it creates quite a buzz in the office.